ALEXCIOUS

Kumano Town in Hiroshima prefecture is famous for producing Fude brush since the Edo period.

Here in Kumano, KASHOEN has been crafting high-quality makeup brushes using traditional craftsmanship and the passion of craftsmen, with over 140 years of heritage. The production of each brush involves as many as 50 different processes.

For each brush, they carefully select the best quality animal hair based on their original standard and produce brushes by hand from start to finish. To ensure the best quality, their president checks finished brushes.

They have never compromised on the quality of products since 1883 when the founder Shozo Takamoto started producing brushes. The quality policy is supported by the fact that their brushes were the first to be exported abroad, and they established a standard for today's makeup brushes. While succeeding the traditional techniques, they have opened new pages for the history of brushes with originality.

"We always supply products of true value." KASHOEN have been making their best efforts to achieve this challenge every day. They continue seeking elegance and beauty produced by Japanese traditional art and striving to introduce this impressive art to as many people as possible.