ALEXCIOUS

Each product of KASHOEN series has the ultimate feel that has been achieved only by hand of skilled craftsmen, which touches the heart of every users. The goat's hair (S class) that is used for this product is very rare, and only a little finger amount can be collected per goat. It requires three goats worth to produce one powder brush.

The cute oval shaped powder brush holds powder well, which can also be used for powder foundation or face color as well as facial powder. Apply powder to the brush and gently move it outward from the center of your face like sweeping. It will make your skin texture soft and fluffy.

The Quality of KASHOEN Product

Established in 1883 in Kumano, Hiroshima, KASHOEN is the oldest makeup brush brand in Japan. Ever since it's established, they have supplied their makeup brush as OEM to cosmetics brands around the world. At the time of their 4th president, they set a Japanese standard of western-style paint brush. It is not too much to say that the history of western-style paint brush in Japan is their company's history.

Like diamonds, animal hair used for makeup brushed is classified in 6 grades from the A-D , which is used for a standard product, to the highest grade SS. KASHOEN uses hair of the class A and over only. Makeup brushes in KASHOEN series (class S) and ROYAL KASHOEN series (SS class) have higher grade of quality than the highest grade of the industry. Thanks to the excellent quality, they have many customers not only in Japan but also in other countries, such as VIPs and make-up artists.

Unique hair-redressing technique

Makeup brushes commonly available on the market are made of animal hair that have not been redressed. KASHOEN products are made of redressed animal hair, which improves their durability and manageability. This technique is unique to KASHOEN.