ALEXCIOUS

This superb brush is a combination of two traditional Japanese techniques. One is of the finest makeup brush handmade one by one by skilled craftsmen. The other is of the practical handicraft where beautiful Maki-e, gold-inlay or Urushi lacquer is applied, which is created in collaboration with seven traditional craftsmen in Echizen, Fukui.

Japan has been providing world-class products as a technological powerhouse, utilizing the processing techniques of skilled craftsmen that have been nurtured over generations since ancient times.

Lacquer products have also been highly evaluated for a few hundred years since Azuchi-momoyama period, and many of them have been exported to the West. French Queen Marie Antoinette's Japanese lacquer collection has been discovered in recent years. The "Piano Black" of the grand piano, which is a representative of the Western instrument, was inspired by the jet-black color of Japanese Urushi lacquer.

The brushes in ROYAL KASHOEN series are made of the highest quality natural hair of SS class that has been carefully selected by KASHOEN's skilled craftsmen from originally rare portion of natural hair. The handles and metal parts that bundle the hair are Echizen Urushi lacquered and tastefully decorated with a rose of Maki-e.

The Quality of KASHOEN Product

Established in 1883 in Kumano, Hiroshima, KASHOEN is the oldest makeup brush brand in Japan. Ever since it's established, they have supplied their makeup brush as OEM to cosmetics brands around the world. At the time of their 4th president, they set a Japanese standard of western-style paint brush. It is not too much to say that the history of western-style paint brush in Japan is their company's history.

Like diamonds, animal hair used for makeup brushed is classified in 6 grades from the A-D , which is used for a standard product, to the highest grade SS. KASHOEN uses hair of the class A and over only. Makeup brushes in KASHOEN series (class S) and ROYAL KASHOEN series (SS class) have higher grade of quality than the highest grade of the industry. Thanks to the excellent quality, they have many customers not only in Japan but also in other countries, such as VIPs and make-up artists.

Unique hair-redressing technique

Makeup brushes commonly available on the market are made of animal hair that have not been redressed. KASHOEN products are made of redressed animal hair, which improves their durability and manageability. This technique is unique to KASHOEN.