ALEXCIOUS

Premium Throw Blanket with a Snap

The “Premium-Warmer” is designed to suppress heat dissipation from the area to keep your body warm and its unique sewing method provides comforts to gently wrap your shoulder, waist, and lap.

The idea of warming without putting a strain on the body.

Based on Iwata’s long years of research on natural feathers, the “Premium Warmer” was born from the idea of warming without putting a strain on the body. Instead of applying external heat to warm the body, the product is designed to retain the natural thermal energy of the human body. As the natural warmth retained with feathers does not put an excessive burden on the body, you can wear them stress-free for a long time. Moreover, the excellent natural breathing function of feathers prevents moisture accumulation by absorption.

Why is natural warmth so comfortable?

The body part where people feel cold is different and not necessarily just one part. The troubles of cold sensitivity are remarkable in winter, but even in summer, our body may get chilled due to air conditioning, countermeasures against cold troubles are so required regardless of the season in order to spend a comfortable daily life. Disposable heat packs and electric blankets are widely used as countermeasures to cold troubles, but such active heat devices sometimes warm the body excessively high. On the other hand, the retention of natural body temperature with feathers does not involve external heat, thus the body temperature does not rise more than necessary. Besides, feathers absorb moisture released from the human body but also exhale to outside with their excellent breathing function, so they do not get moisty. The “Premium Warmer” keeps the body warm and controls the moisture naturally providing you with wearing comforts.

Always hygienically clean as it can be washed

The “Premium Warmer” can be water-washed easily at home. After washing and spin-dry, just hang it to dry. As it can be dried in the sun, you can always keep it hygienically clean.

Based on sleep science.

Sleep allows our immune systems to build and is a crucial time for our bodies and minds to recover from stress and fatigue. The bedding should not only be comfortable but should also be functional to support good sleep. We have researched sleep, from the mechanisms of the body, position in bed, the frequency of rolling over, to temperature and humidity, all factors informing our product development. As we spend a third of our lives in bed, we owe it to ourselves to ensure that time is as comfortable as possible - our physical and mental well being depend upon it.

Hypoallergenic and chemical-free

Using a process developed in the IWATA lab, Iozone (Ion + Ozone) ensures that allergy causing spores, dust mites, etc. are eliminated, for a completely safe, hypoallergenic pillow.

Artisan-level professionals

IWATA's products are manufactured in Japan using carefully selected, rigorously tested, top-quality materials and tools. Skilled professionals create every product with the utmost care and attention to detail, individually cutting each section of fabric before sewing using lock-stitch machines.

World’s leading sleep specialists

Over the 180 years, IWATA Inc. has been creating bedding, the company has developed and patented innovations in many areas such as down purification, fiber activation, and manufacturing optimization. Pioneers in the field of ‘sleep’ research, the company's unique technical know-how is reflected in its simple, efficient and ecological designs.

International standards

Eco-Tex is an international testing and certification system for screening harmful substances in textile products. Each IWATA product carries Eco-Tex certification. From fill materials to shell fabrics, threads to fasteners, every component is tested for purity and safety.

Stringent in-house standards

While IWATA Inc. is certified ISO9001 (international quality management system) at both its factories and laboratory, the company’s own stringent quality control enables them to confidently use completely natural materials and chemical free, natural processing to create safe, reliable, high-performance bedding.