ALEXCIOUS is a global EC site that gathers Japan's finest products and is purchased from over 70 countries worldwide.
Ehime prefecture Imabari city is Japan’s number one towel production area. The Takanawa mountain range experiences little rainfall, and is connected to west Japan’s highest peak, Mt. Ishizuchi. It's rich in underground water from its source Soga-gawa. The underground water is characterized by having low solidity has less impurities. The most suitable water quality for towel making is soft water which has less impurities. The water conditions in Imabari are perfect for giving cotton wool and fabric a white color, producing a very soft looking product.
"From Creatures in Nature" with the beautiful creatures of earth
Because we don’t want you to forget the natural feeling that humans are also a part of the earth. The design of hug you comes from the creatures and plants of the natural world as well as the landscape. We are particular about reproducing the attractive color and pattern of what could be called god’s creations on towels. Towels that color your private and playful adult space and time full of expressiveness. They bring the beauty and strength of nature to your everyday city life.
Cotton towels
We weave the beautiful costumes of living creatures with high quality cotton.
“Hug you” cotton towels specialize in designs that use the pattern and feel of the living creatures of Earth. We focus on the colors of the natural world, using jacquard weaving to dye and bleach thread from Japan’s greatest towel producing area, Imabari city. We make proper use of the best threads and weaving methods for each and every design, not only making our towels comfortable to use, but also giving them a high degree of playfulness and individuality.