ALEXCIOUS

A beautiful planet with sky, land, water, and trees. Earth. The color expressed by great nature

Particular about design

The moment a chilly air touches your skin at the break of dawn. Like a sparkling shiny veil, the color of the morning mist.

Particular about material

The most suitable water quality for towel making is soft water which has fewer impurities. The natural and quality water in Ehime prefecture Imabari city gives the threads and fabric a fine degree of whiteness and soft quality. Jacquard weaving from Imabari also bleaches the threads before weaving them into towels, giving every single thread a complex design. With this technique, hug you towels can create three-dimensional designs of animal fur and feathers.

Taj Mahal organic cotton

Among cotton cultivated around the world, less than a fraction of 5% are made into ultra long threads. Known to be of particularly high quality among them is Turfan thread, cultivated in the silk road area and which has extremely fine and long fibers. It has a silk-like brilliance and suppleness, and its texture will last for a long time even with repeated washes. The raw cotton is harvested ripe in nature by the tips of one’s fingers and without the use of pesticides or herbicides. Fluffy untwisted cotton is refined with “ozone bleaching” which uses few chemicals as to not damage the original softness of the cotton. It is characterized by its delicate softness and by being surprisingly lightweight.